Place your pieces in the right spots.
See your audience like never before. Using the postal codes of contacts gathered through contests and the API feeds set up with your tools, All in Box turns your data into interactive maps that reveal trends and key areas, instantly. One glance is all it takes to know where to focus your efforts.
Some people collect postcards. We help you collect postal codes.
Why?
All in Box lets you explore your audience city by city, showing you exactly where your users are most present. With the interactive map, you can track the penetration rate of your products or services in each area, identify high-potential markets and adjust your actions accordingly. The platform works across every European country, giving you a complete, centralized view of your audience throughout the continent, with no geographic limits.
See where your opportunities lie
Your actual trade area
No more relying on gut feeling: now it’s a hard fact. Mapping the postal codes you collect, backed by a database that truly reflects your business, lets you draw the outline of your trade area.
Influence zones vs. cold zones
Comparing the number of contacts against the population of each city shows you your penetration rates across your area of influence.
Smarter communication campaigns
Thanks to the penetration rate, you can focus your efforts more effectively on the areas with the greatest growth potential.
Geo-targeted SMS campaigns? You can schedule them
Now that you know your customers and prospects, you can reach them by SMS to bring them back, or schedule an SMS campaign aimed at a precise geographic target made available by All in Box.
Use cases
Thanks to the geographic analysis of her shop’s customers and contacts, Séverine, who runs the Joli Bois flower shop, spotted an area where her penetration rate was fairly low. She decided to schedule an SMS campaign for All Saints’ Day using databases rented through All in Box, to attract new customers in an area where she drew fewer visitors. In the end, Séverine generated 15% more revenue over the All Saints’ Day weekend and welcomed 18% first-time customers, all living in the geo-targeted SMS area.
This use case proved an effective way to enrich the database in areas where the shopping center lacked data. As center director, Sarah noticed through geographic analysis that she had customer data gaps in two major towns within her trade area. Since she regularly runs contests, she decided to organize them with All in Box, generating landing pages promoted on social media as “dark posts” targeting those specific areas. Instead of showing her contest to everyone, she chose to run it only in the areas where she lacked data, to better penetrate them. With this strategy, Sarah captured 50% net-new contacts on each of her contests, strengthening her appeal in those areas.
With geographic analysis, Stéphane knew exactly which areas had strong digital coverage through the email addresses he held, and which ones lacked presence. In a city like Perpignan, billboard networks are plentiful and very expensive. By instantly identifying the areas where he needed visibility, he was able to buy the best billboard networks to strengthen his presence, optimizing his budget and his choices to maximize footfall. The result speaks for itself: 12% more traffic on his latest campaign.