All in Box simplifies segment creation through an intuitive and powerful interface. You can combine multiple criteria such as zip codes, age, gender, behaviors, interactions, or any other attribute, to refine your communications. Advanced exclusions and filters allow you to obtain perfectly targeted groups, while real-time simulation instantly displays the size of each segment. Once created, your segments automatically update daily by integrating new data flows, to guarantee you constant accuracy.
Nothing worse than receiving a communication that doesn't interest us. With segmentation, you can immediately address the target audience of the message you want to convey.
By talking about the right topic to the right target, you will naturally increase your contact's interest. Beyond increasing the reading rate of your SMS or opening rate of your newsletters, you will naturally generate interest directly linked to the economic development of your business.
Creating contact groups will allow you to communicate more often without risking losing your audience.
ENES can offer a new service following infrastructure development in certain municipalities. As an energy provider, they have data from many customers but when fiber becomes available at the end of construction work in a new municipality, segmentation by All in Box allows them to immediately communicate about their offers and secure customer commitments right away. During their latest campaigns for the arrival of fiber in a new municipality, ENES sent an email to resident contacts in that municipality generating the conclusion of 83 new contracts on the first day.
The promotion agency for the Moselle department has many contacts from very different backgrounds. Contact group segmentation on All in Box allows them to send communications specifically for elected officials, as well as invitations for board meetings or even commercial communications for the launch of a product for the year-end holidays. Three communications on the same day for three different targets while minimizing their unsubscribe rate and maximizing their presence and awareness of their actions.
