Map where your customers come from and spot high-potential areas at a glance. Using postal codes from your contacts collected through contests and API feeds set up on your tools, All in Box transforms your data into interactive maps to identify trends and key areas, instantly. A single glance is enough to understand where to focus your actions.
All in Box allows you to explore your audience city by city, precisely visualizing where your users are most present. Thanks to the interactive map, you can track the penetration rate of your services or products in each area, identify high-potential markets, and adjust your actions accordingly. The platform is fully compatible with all European countries, offering you a complete and centralized view of your audience across the continent, without geographic limitation.
It will no longer be an intuition but a factual element. The mapping of collected postal codes and a representative database of your business will allow you to draw your trade area.
The comparison between the number of contacts relative to the number of inhabitants in each city will allow you to see your penetration rates in your area of influence.
Thanks to the penetration rate, you can focus more effectively on areas where you have development potential.
Thanks to the geographic analysis of customers and contacts from her business, Séverine, manager of the Joli Bois flower shop, was able to see a geographic area where her penetration rate was not very significant. She decided to schedule an SMS campaign with databases rented by All in Box for All Saints' Day to strengthen her recruitment in a geographic area where she attracted fewer customers. In the end, Séverine made 15% more revenue over the All Saints' Day weekend and welcomed 18% customers who had never come before and who lived in the geo-targeted SMS area.
This use case effectively supplemented the database in areas where the shopping center didn't have enough data. Center director Sarah noticed through geographic analysis that she had customer data deficits in two major cities in her trade area. Since she regularly organizes contests, she decided to run contests with All in Box by generating landing pages distributed through social networks but as "dark posts" on the targeted areas. Instead of showing her contest to everyone, she decides to distribute it in areas where she doesn't have enough data to better penetrate those zones. With this strategy, Sarah managed to capture 50% contacts she didn't have with each of her contests, strengthening her attractiveness in these areas.
With geographic analysis, Stéphane knew very well the geographic areas where they had good digital coverage through email possession and those where he wasn't present enough. In a city like Perpignan, advertising networks are numerous and very expensive. By instantly distinguishing the areas where he needed visibility, he was able to buy the best advertising networks to strengthen his visibility and thus optimize his budget and choices to maximize his traffic. The result is unbeatable: 12% more traffic on his last campaign.
