Google Business Profile

An up-to-date listing, everywhere people look for you

You fill it in once. The rest follows.

Opening hours, photos, services, links: your listing is managed from All in Box and feeds your Google profile. Waze, Bing Maps and Google Assistant help themselves to it automatically, with no need to publish the same information three times.

1 listingto keep up to date, from All in Box, without switching between tools
4 platformsserved: Google, Waze, Bing Maps and Google Assistant
7 networkslinked to your listing, from Facebook to TikTok
Distribution

One place, every platform

Your Google Business Profile is linked to All in Box, just like your Facebook and Instagram accounts. You change a piece of information here and it goes out there. And the services that feed on Google, such as Waze, Bing Maps and Assistant, update themselves with no extra connection at all.

  • Direct connection to Google Business Profile, Facebook and Instagram
  • Waze, Bing Maps and Google Assistant fed automatically
  • Activity log: you see what went out, when, and whether it worked
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Completeness

Your listing tells you what it is missing

A score, and the list of what is left to fill in.

The more complete a listing is, the better it shows up in results. All in Box works out your completeness score and tells you what to fill in first: categories, description, attributes, photos. And when inspiration runs dry, Eden writes the description for you.

  • Completeness score and date of the last update
  • Contextual tips from Eden, right where you are working
  • Short and long descriptions generated, then editable
  • Up to ten categories: the single most decisive element for being found
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Opening hours

No one left standing at a closed door

Opening hours are the most consulted information on a listing. Set your standard hours once, define a reference time slot to apply to the whole week, and add your exceptional closures. The next public holidays are suggested to you: one click and it is filled in.

  • Standard, exceptional and additional hours (delivery, brunch and so on)
  • Next public holidays suggested, to add in one click
  • Reference time slot applicable to every relevant day
  • Open 24/7 and closing days in a single switch
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Photos & identity

What makes people choose you

Photos are a decisive factor for people choosing where to go, and they count towards your ranking. Upload your logo, your icon, your brand colours and your visuals: the main photo puts forward what you want to show, and your colours then serve every All in Box communication.

  • Logo, icon and brand colours reused in your campaigns
  • Main photo chosen by you, gallery filled out over time
  • Date of the last post shown, to keep the listing alive
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The detail that makes the difference

Everything you can set on your listing

Beyond opening hours and photos, it is the small pieces of information that make your business appear in the right search.

Attributes & services

What you offer and what makes your business accessible. The list adapts to your category, and you add your own bespoke services.

AccessibilityParkingLanguages spokenOn-site servicesClientele
Links & networks

Website, map or menu, order taking, and even a direct link so people can reach you on WhatsApp or by SMS. Your social networks are attached to the listing.

WebsiteMenuWhatsAppSMSFacebookInstagramTikTok
Data protection

A Google listing can be edited by anyone. The protection option locks yours against unwanted changes by third parties.

LockingActivity logRefresh my listing
Performance

What your listing really brings you

How many people saw your business, how many took action: a call, directions, a visit to your website. You follow the change from one month to the next, and the advanced statistics break down what triggered those contacts.

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Views2,292
Change vs last month
Actions577
Calls, directions, clicks
Frequently asked questions

What we get asked most

Do I need to have a Google listing already?

If you already have a Google Business Profile, we link it to All in Box: your information comes across and you manage it from the platform from then on. If you do not have one yet, your coach will help you create it before making the connection.

Do I also have to update Waze, Bing or Google Assistant?

No. Those platforms pick up the data from your Google Business Profile automatically: no direct connection is needed. You change your opening hours once and they follow.

Who writes my business description?

You do, if you want to. Otherwise Eden offers you one: a short version and a long version, generated from your activity, which you are then free to edit before publishing.

How do I handle a public holiday or an exceptional closure?

The next public holidays are suggested to you in the interface: one click adds them to your exceptional hours. You can also enter any closing or special opening date, as well as additional hours for a particular service.

Can someone change my listing without my agreement?

That is a real risk on Google, where third parties can suggest changes. All in Box offers a data protection option that locks your listing against those unwanted changes, and an activity log shows you every intervention.

And if I run several locations?

Each location has its own listing, with its own opening hours, photos and statistics. Talk to your coach: they will set up how your outlets are organised to match your network.

A complete listing, and people find you